How It's Made

Every piece is a labor of love, hand-dyed in small batches right here in San Diego 🌞🏝️
1

START WITH THE GOOD STUFF

We source the softest, highest-quality blanks we can get our hands on.

2

PREP THE FABRIC

Soak in soda ash to set the stage for bold, lasting color.

3

SPIN DRY

Each piece gets the perfect dampness thanks to our trusty spin dryer.

4

SHAPE THE DESIGN

Scrunch it, twist it, or tie it up—every fold creates a one-of-a-kind masterpiece.

5

COVER WITH ICE

Ice melts slowly, blending colors in wild, organic ways.

6

LAY DOWN THE DYE

We sprinkle professional fiber-reactive dyes on the ice—our stash has over a hundred colors, so the combos are endless.

7

BATCH

We batch it up and wait 24+ hours to let the magic happen. This is where the splits and bursts unfold.

8

RINSE + REVEAL

Hand washed until the water runs clear - then off to the machine with professional detergent.

9

TAG

We finish each garment with a hand-sewn hem tag and hang tag detailing size and price.

Rack of ice-dye apparel in various muted colors
10

READY TO ROCK

Folded, ironed, and beach-ready — just for you.

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