How It's Made
START WITH THE GOOD STUFF
We source the softest, highest-quality blanks we can get our hands on.
PREP THE FABRIC
Soak in soda ash to set the stage for bold, lasting color.
SPIN DRY
Each piece gets the perfect dampness thanks to our trusty spin dryer.
SHAPE THE DESIGN
Scrunch it, twist it, or tie it up—every fold creates a one-of-a-kind masterpiece.
COVER WITH ICE
Ice melts slowly, blending colors in wild, organic ways.
LAY DOWN THE DYE
We sprinkle professional fiber-reactive dyes on the ice—our stash has over a hundred colors, so the combos are endless.
BATCH
We batch it up and wait 24+ hours to let the magic happen. This is where the splits and bursts unfold.
RINSE + REVEAL
Hand washed until the water runs clear - then off to the machine with professional detergent.
TAG
We finish each garment with a hand-sewn hem tag and hang tag detailing size and price.
READY TO ROCK
Folded, ironed, and beach-ready — just for you.